Is your Energy Efficiency business model fit to serve?
Climate change is trending business. The urgency for transition is felt by many entrepreneurs who expect it to lead to new –big- business opportunities. But when it comes to energy efficiency, we somehow are still waiting for the big breakthrough.
Energy Efficiency isn't an easy value to build a business on. After analysing 42 companies that offer Energy Efficiency, we dare to say, to many consumers, energy efficiency is not a value at all…. This low interest in energy efficiency might be one of the many causes for a bad market uptake, but it is one that is not easily influenced.
There are a few measures you can take to influence the growth of your business. These measures have to do with the way energy efficiency business models are designed. As most of the companies in the field of energy efficiency originate from technological backgrounds, their businesses are built to exploit these innovative technologies. The question is, are these business models also designed to meet the expectations of the user?
Nowadays, hardly any value proposition is a pure-product-proposition. Almost every solution is a product-service combination or even a service-only proposition. The famous and successful examples like Spotify, AirbnB and Spotify are all services enabled by smart and innovative technologies.
This is no different in the field of energy efficiency. What might be considered as a high tech solution very often is a combination of a technology and ad-on services like helpdesks, installation or maintenance services, apps or other services. However, different from the famous examples, many business models in the field of energy efficiency, don’t seem to be designed for the actual value proposition. They are still designed as if the Value Proposition is a pure product solution. And it is exactly this ‘unfit’ business model that can be seen as a cause for a bad uptake.
Maybe you’re interested if there is room for improvement, and what you can do to improve. This test is designed to help you to get an impression if your businessmodel is supporting the business you’re in. Also, it provides you with some insights on the capabilities needed to run the business.
This test consists of three sets of questions. First we will ask you something about your business model, than we ask about your capabilities and finally you will receive questions about the way you react on the market.
When you completed the questions, we give you an advice on what kind of business you are in, the kind of pitfalls that are risky for you and some tips on possible next steps you might want to explore.
Business model canvas by Alexander Osterwalder consists 9 building blocks that are key elements for a business. There are 5 questions.
Entrepreneurs’ capabilities are, of course, significant.
This section contains 4 questions about 4 capabilities.
They way of dealing with stakeholders affects the relationships with the market. 2 questions will help us evaluate your company context.
IEA Demand Side Management Energy Efficiency Technology Collaboration Program (DSM TCP) is an international collaboration of 15 countries and 3 sponsors working together to develop and promote opportunities for demand-side management (DSM). DSM offers solutions to problems such as load management, energ·y efficiency, strategic conservation and related activities.
If you have any questions or comments about the evaluation, please contact Ideate, Renske Bouwknecht.
Dr. Ruth Mourik
Duneworks Eschweilerhof 57
5625 NN Eindhoven
Mobile: 0031 6 250 757 60
3812 BH Amersfoort
Telephone: 0031 33 445 07 10
Mobile: 031 6 388 915 57
Dr. Boukje Huijben
Eindhoven University of Technology
P.O. Box 513
5600 MB Eindhoven
DI Mr Reinhard Ungerböck
Mobile: 0043 316 811 848 17
Mr Hans De Keulenaer
European Copper Institute
Avenue de Tervueren 168, b-10
Telephone: (32) 2 777 7084
Telefax: 832) 2 777 7079
Postboks 5700 Torgarden
Telephone: 0047 996 38 218
Ms Lotta Bångens
Aton Teknikkonsult AB
St. Göransgatan 84
112 38 Stockholm
Mobile: 0047 70 343 92 12
Swiss Federal Office of Energy, SFOE
Telephone: +41 58 46 25679
Professor Suduk Kim
Department of Energy Systems Research