Almost every solution is a
combination or even
a service-only proposition.

Nowadays, hardly any value proposition is a pure-product-proposition. Almost every solution is a product-service combination or even a service-only proposition. The famous and successful examples like Spotify, AirbnB and Spotify are all services enabled by smart and innovative technologies.

This is no different in the field of energy efficiency. What might be considered as a high tech solution very often is a combination of a technology and ad-on services like helpdesks, installation or maintenance services, apps or other services. However, different from the famous examples, many business models in the field of energy efficiency, don’t seem to be designed for the actual value proposition. They are still designed as if the Value Proposition is a pure product solution. And it is exactly this ‘unfit’ business model that can be seen as a cause for a bad uptake.

Maybe you’re interested if there is room for improvement, and what you can do to improve. This test is designed to help you to get an impression if your businessmodel is supporting the business you’re in. Also, it provides you with some insights on the capabilities needed to run the business.


This test consists of three sets of questions. First we will ask you something about your business model, than we ask about your capabilities and finally you will receive questions about the way you react on the market.
When you completed the questions, we give you an advice on what kind of business you are in, the kind of pitfalls that are risky for you and some tips on possible next steps you might want to explore.


Business model canvas by Alexander Osterwalder consists 9 building blocks that are key elements for a business. There are 5 questions.


Entrepreneurs’ capabilities are, of course, significant.
This section contains 4 questions about 4 capabilities.


They way of dealing with stakeholders affects the relationships with the market. 2 questions will help us evaluate your company context.


In order to help or inspire you, we collected online toolkits and business cases.


Discover the toolkits


Inspiring Cases

Get inspired by successful examples



About Us

IEA Demand Side Management Energy Efficiency Technology Collaboration Program (DSM TCP) is an international collaboration of 15 countries and 3 sponsors working together to develop and promote opportunities for demand-side management (DSM). DSM offers solutions to problems such as load management, energ·y efficiency, strategic conservation and related activities.

If you have any questions or comments about the evaluation, please contact Ideate, Renske Bouwknecht.

  • The Netherlands

    Dr. Ruth Mourik
    Duneworks Eschweilerhof 57
    5625 NN Eindhoven
    The Netherlands
    Mobile: 0031 6 250 757 60
    E-mail: info@duneworks.nl

  • The Netherlands

    Renske Bouwknegt
    Soesterweg 316
    3812 BH Amersfoort
    Telephone: 0031 33 445 07 10
    Mobile: 031 6 388 915 57
    E-mail: renske@ideate.nl

  • The Netherlands

    Dr. Boukje Huijben
    Eindhoven University of Technology
    P.O. Box 513
    5600 MB Eindhoven
    E-mail: J.C.C.M.Huijben@tue.nl

  • Austria

    DI Mr Reinhard Ungerböck
    Grazer Energieagentur
    Kaiserfeldgasse 13
    8010 Graz
    Mobile: 0043 316 811 848 17
    E-mail: ungerboeck@grazer-ea.at

  • European Copper Institute

    Mr Hans De Keulenaer
    European Copper Institute
    Avenue de Tervueren 168, b-10
    1150 Brussels
    Telephone: (32) 2 777 7084
    Telefax: 832) 2 777 7079
    E-mail: hans.dekeulenaer@opperalliance.eu

  • Norway

    Even Bjørnstad
    Enova SF
    Postboks 5700 Torgarden
    N-7437 Trondheim
    Telephone: 0047 996 38 218
    E-mail: even.bjornstad@enova.no

  • Sweden

    Ms Lotta Bångens
    Senior Consultant
    Aton Teknikkonsult AB
    St. Göransgatan 84
    112 38 Stockholm
    Mobile: 0047 70 343 92 12
    E-mail: lotta.bangens@aton.se

  • Switzerland

    Lukas Gutzwiller
    Swiss Federal Office of Energy, SFOE
    CH-3033 Bern
    Telephone: +41 58 46 25679
    E-mail: lukas.gutzwiller@bfe.admin.ch

  • South Korea

    Professor Suduk Kim
    Department of Energy Systems Research
    Ajou University
    E-mail: suduk@ajou.ac.kr